![]() ![]() Observation is more than just looking, it’s looking with empathy. ![]() More commonly you’ll come across the following methods: Observation There are many ways to carry out research for your UX design projects. It’s an iterative approach which relies heavily upon user research. All of this knowledge helps to enhance the user experience. That means understanding and empathizing with your users, their tasks as well as the environments in which they interact with your products or services. UCD is a process which focuses on a deep understanding of who will be using your product. Why carry out user research?Īside from the fact that user research is a ton of fun, there are other reasons as to why you would want to do it. Since research is an ongoing process, the methods you use may appear at various stages of your design process - user research isn’t confined solely to usability testing. Did you know that 50% of a programmers’ time during projects is spent on rework? It’s avoidable with a little user research. User research is powerful because it can embolden your UX design choices with evidence and this can save time on projects, reduce costs and reworks. The type of problem which a designer is trying to solve will often lend itself to particular user research methods.įor example, you might survey a group of people about a mobile app idea you have before you embark on creating a prototype to gauge whether or not your idea has any validity among your target audience. We’ll go more into the methods further down the article. These methods can range from simple observation, usability testing, surveys and interviews to card sorting, heuristic evaluations and prototyping. The idea is to understand users’ behaviors and motivations so that the designer can create the most appropriate solutions and, hopefully, boost the user experience. User research is an area of UX design where UI and UX designers investigate problems through a series of different research methods. ![]()
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